Butchie's Recipes of La Moderna, Pampanga

Happy Holidays from Butchie's Recipes!

2009-12-17T19:25:00.000-08:00

Wishing Everyone a Glorious Christmas

and a Fantastic Peace-, Fun- and Food-Filled New Year!

Check out our latest offerings on butchiesrecipes.blogspot.com!

Butchie's Recipes of La Moderna Holiday Operating Hours:

Open: 26, 28, 29 December - 8am to 730pm

Open 24 and 30 December - 10am to 5pm (grocery only)

Closed: December 25, 31 December and 1 January

2010 Operating Hours

Open Mondays to Saturdays from 8am to 730pm

(but maybe reserved with advance for dinner functions for up to 25 persons)

Closed on Sundays (but may be reserved with advanced notice for special functions)

Duman: The Green Gold of Pampanga at Butchie’s Recipes

2009-12-12T23:28:00.001-08:00

Duman! Duman! Get Some Before It's All Gone!

Imagine a variety of grain that is planted only in a couple of weeks in select rice paddies in only a couple towns in Pampanga then harvested as the cool breeze of the holiday months sweep the rice fields. Processing this grain is a colourful undertaking in itself–from harvesting in early dawn, to winnowing, toasting and pounding to remove the chaff. For every hectare planted with this special variety yields a mere 4.5 cavans of grain while a harvest of the normal variety of rice yields up to 300 cavans.

Due to the limited harvest quantity, which was fortunately spared by the typhoons that hit Central Luzon, the demand for duman is much greater than the supply. However, despite its rather steep price, those who’ve enjoyed it vouch that it is worth every grain. It may be consumed by itself, rather like breakfast cereal, or taken with steaming gatas damulag (carabao milk) or tsokolate de batirol (frothy native chocolate).

Butchie’s Recipes of La Moderna Pampanga along Wilson Street Greenhills shares this prized delicacy in limited quantities to residents of the metropolis. Together with La Moderna’s artisan bakery products as well as other carefully selected food and non-food products from Pampanga, Butchie’s aims to share with everyone the best Pampanga has to offer. Native chocolate and the tsokolatera and baritol are also available.

For more information about duman, please visit http://www.asiarice.org/sections/whatsnew/Philippines136.html and for a taste of this unique delicacy, drop by Butchie's Recipes located at the ground floor of the Health Cube Building, 226 Wilson Street, West Greenhills, San Juan, Metro Manila. Open 8am-730pm Mondays to Saturdays and for special evening and Sunday occasions upon prior notice. Tel (63 2) 385 0387 or mobile +63 917 844 7593. Email: http://us.mc653.mail.yahoo.com/mc/compose?to=butchiesoflamoderna@yahoo.com. Websites: butchiesrecipes.blogspot.com and http://ansongo.multiply.com/

Holiday Gift Ideas and Fare From Butchie's Recipes

2009-11-12T06:18:00.000-08:00

As the weather starts to cool, Butchie's Recipes invites everyone this early to check out the restaurant/store along Wilson Street in West Greenhills, San Juan for great holiday ideas - starting from P55! From a simple pack of artisan San Nicolas cookies, sampaguita or masa podrida to specially composed hamper of La Moderna products, Claude Tayag signature kitchenware and fine Pinatubo ash-glazed ceramics, Butchie's has a wide range of options to suit every taste and preference.

Trays of Filipino-Capampangan fiesta fare such as our bestselling beef calitiran, a tender stew with olive oil and mushrooms; crab adobo and prawn thermidor can be ordered three days in advance to add on to your family or office gatherings' holiday fare.

Hard to find books, magazines and audiovisual materials from the Center for Capampangan are also available. Sales of Mount Pinatubo glazeware assist in alleviating our Aeta brothers and sisters.

Call +63 2 385 0387 or email butchiesoflamoderna@yahoo.com for more information.

Holiday Treats from Pampanga

2009-10-14T23:45:00.000-07:00

As the holiday season approaches, Butchie's Recipes offers gift suggestions for friends, family and colleagues. Artisan bakery products from P55 to personalised holiday hampers to suit every preference and budget. Carefully selected Campangampangan specialties, literature, DVDs, CDs as well as fine Pinatubo ash-glazed products from P65 make great gifts as well.

Tray orders of heirloom Filipino-Campangan dishes are available on advanced notice.

All-Day Breakfast served with salted egg and rice

Tinapang tilapia - 135
Homemade beef tapa - 140
Tocino - 140

Butchie’s Specialties

Okoy - 70
Lumpiang sariwa - 95
Rellenong ampalaya - 95
Ampalaya with giniling - 95
Mixed seafood - 125
Fish with tofu - 125
Lengua - 125
Callos - 125
Beef calitiran - 130

Daily Specials - Please inquire from our staff

Merienda

Sandwich (filling varies) - 75
Dinuguan - 85
Pancit - 85
Chicken macaroni salad - 85

Desserts

Guagua sorbetes and sherbet flavours - 45, 220
Ebun buro (salted egg), malunggay ice cream and buco cheese dayap sherbet (scoop, 500g pack)

Beverages

Bottled water - 25
Soft drinks in can - 30
Pandan iced tea - 35
Brewed coffee - 45
Tsokolate de batirol - 55

Frozen Products

Guagua longganisa (one dozen) - 40
Tinapang tilapia (three pieces) - 160
Embutido - 165
Beef tapa (1/2 kilo) - 250

Tray Orders (to order three days in advance)

Okoy (16, 30 pieces) - 480, 875
Rellenong ampalaya 16, 30 pieces) - 620, 1,120
Embutido (three rolls of 15 slices) - 420
Chicken asado (for eight, 15 persons) - 640, 1,120
Bulanglang na bangus (for eight, 15 persons) - 760, 1,390
Umba (for eight, 15 persons) - 780, 1,440
Callos (for eight, 15 persons) - 800, 1,470
Fish with tofu (for eight, 15 persons) - 820, 1,500
Mixed seafood (for eight, 15 persons) - 830, 1,520
Beef with broccoli (for eight, 15 persons) - 830, 1,520
Kare-kare (for eight, 15 persons) - 840, 1,550
Beef calitiran (for eight, 15 persons) - 850, 1,560
Prawns themidor (16, 30 pieces) - 1,250, 2,250
Crab adobo - seasonal
Chicken galantina (one whole) - 890
Tokwa’t baboy (for eight, 15 persons) - 350, 600
Pancit (for eight, 15 persons) - 600, 1,095
Dinuguan (for eight, 15 persons) - 630, 1,140
Lumpiang sariwa (16, 30 pieces) - 590, 1,020
Chicken macaroni salad (for eight, 15 persons) - 680, 1,200

Product List

Hand-made treasures from the pugon oven

Oatmeal cookies (pack of six) - 95
Empanaditas (piece, pack of 10, box of 25) - 15, 140, 350
Toasted Bread - 18
Chicken empanada - 20
Sans rival (piece, pack, box) - 25, 140, 280
Butter toast - 42
Turrones de casuy (pack of 10, 20, tin of 50) - 50, 95, 200
Sampaguita (pack, S, M, L) - 55, 85, 135, 200
Masa podrida (pack, S, M, L) - 55, 85, 135, 200
San Nicolas (pack, S, L) - 65, 100, 235
Mamon tostado (pack, S, L) - 75, 90, 200
Gorgorias (S, M) - 100, 185
Sylvanna (piece, pack of 7, box of 15) - 22, 140, 300

Other products available to order: petite fortunes, longganisa pandesal, taisan loaf and rolls, inipit.

Capampangan specialties

Sasmuan polvoron (piece, styro, L pack) - 12, 98, 250
Guagua atchara (S, M) - 50, 100
Guagua chicharon - 55
Puto seco - 55
Mobee’s tarts (pack, S, L) - 55, 110, 200
Naty’s pastillas (pack, styro) - 70, 125
Conching’s polvoron (S pack, styro) - 60, 90
Wow garlic chips (S, M) - 55, 98
Barquiron - 65
Emy’s boat tarts - 70
Butong pakwan - 100
Yemas - 95
Aiza’s marzipan (pack, S, L) - 95, 105, 290
Wow peanuts with garlic chips (S, M) - 100, 130
Native tsokolate (S, M) - 95, 185
Homemade Peanut Butter - 145
Cashew brittle - 150
Barquillos - 65
Allied peanuts (S, can) - 165, 275
Wow Casoy - 190

Claude Tayag’s gourmet sauces & condiments

Claude 9 oriental sauce - 96
Claude 9 balo-balo (fermented rice with shrimp) - 96
Claude 9 inasal barbecue marinade - 108
Aslam atbu (spiced cane vinegar) - 180
Mac Best taba ng talangka - 200
Claude 9 pesto - 235
Claude 9 XO sauce - 252
Claude 9 pure taba ng talangka - 342

Capampangan books, DVDs, CDs from the Center for Kapampangan Studies as well as fine Pinatubo ash-glazed ceramics are available (benefiting the EVA Charity Foundation).

Any and all occasion gift baskets or hampers with your favourite items to suit your budget and preference may be prepared with prior notice. Menu selection and prices may change without prior notice.

*as of 15 October 2009

Clickthecity.com reviews Butchie's Recipes of La Moderna Pampanga

2009-08-27T04:31:00.000-07:00

Thank you Bea for the opportunity to share with your website visitors the story of our restaurant!http://www.clickthecity.com/clipcast/?v=1138

Intimate Occasions, Affordable Feasts at Butchie’s Recipes

2009-08-16T21:24:00.000-07:00

Hold special, intimate gatherings and enjoy home-cooked Filipino-Capampangan cuisine at reasonable prices at Butchie’s Recipes of La Moderna Pampanga, located in Wilson Street, Greenhills.

Accommodating up to 25 persons, the restaurant is ideal for intimate family dinners, anniversaries and birthdays or night outs of officemates and friends. Simply call in prior reservations with food orders for at least 12 persons and you can have the restaurants all to yourselves. The restaurant can also be reserved for exclusive breakfasts and lunches for a minimum of 16 persons. An outdoor smoking area, street-level and basement parking are available.

Simple but flavourful dishes from the Narciso family archives highlight the menu of Butchie’s Recipes – beef calitiran, lengua, callos, bulanglang na bangus, kare-kare and umba. For dessert, enjoy a selection from the 62-year old La Moderna Bakery in Guagua, Pampanga – sans rival, sylvannas, empanaditas and the much-acclaimed ebun buro (salted egg) and malunggay sorbetes and buco cheese dayap sherbet.

Tray orders for most ala carte items as well as premium fiesta fare including prawns thermidor, crab adobo, can be arranged at least two days prior for a Capampangan feast enjoyed in the comforts of your own home.

Aside from the bestsellers of the historic La Moderna of Guagua, Pampanga, guests can also take home items such as tinapang tilapia, embutido, home-made beef tapa, signature sauces from Claude Tayag and unique world-class ceramics from the EVA Charity Foundation which helps the Aeta communities in Pampanga and Zambales. Other specialities such as petit fortunes – exquisite mini-cakes brimming with cashews, taisan, longganisa pan desal can be ordered ahead of time.

Visit Butchie's Recipes of La Moderna Pampanga located at the ground floor of the Health Cube Building, 226 Wilson Street, West Greenhills, San Juan, Metro Manila. Open 8am-730pm Mondays to Saturdays and for special evening and Sunday occasions upon prior notice. Tel (63 2) 385 0387 or mobile +63 917 844 7593. Email: butchiesoflamoderna@yahoo.com. Website: butchiesrecipes.blogspot.com and http://ansongo.multiply.com/.

Carmina Villaroel and Her Show Day Off at Butchie's Recipes

2009-07-07T18:56:00.000-07:00

Talented actress, model and TV show host Carmina Villaroel recently shot a segment of their Father's Day episode at Butchie's Recipes of La Moderna Pampanga.

Capping the signature day off of spa pampering, a hardworking vocal coach and his cute daughter were treated to a Filipino-Capampangan meal at Butchie's Recipes.

Dinner menu was the restaurant's signature beef calitiran, bulanglang na bangus (which Carmina loved!) and okoy. Dessert was ebun buro (red egg) ice cream and buco cheese pandan sherbet.

Carmina found the frozen tinapang tilapia unique and bought all of our stock! Thank you QTV, Carmina and Allane!

http://www.youtube.com/watch?v=gY7nHbwVrXE

Butchie's @ Ruffa & Ai

2009-04-29T01:39:00.001-07:00

What’s New At Butchie’s Recipes

2009-04-29T01:24:00.000-07:00

Butchie’s Recipes of La Moderna Pampanga, located along Wilson Street in Greenhills is happy to announce new developments at the restaurant: two talented cooks team up to share with diners their Filipino specialities such as chicken asado, kare-kare, callos, bistek, fish and tofu, rellenong ampalaya and many more.

Langka and kalabasa sorbetes and refreshing buco lychee sherbet is also on offer this summer in addition to the best-selling ebun buro (salted egg) and malunggay (moringga) sorbetes and buco cheese dayap sherbet.

Butchie’s Recipes can now be reserved for intimate evening functions such as birthday parties, family gatherings and reunions for up to 25 persons. Menus are surprisingly reasonably priced depending on dishes selected. Ample parking is available.

Restaurant favourites beef calitiran and crab adobo as well as Pampanga fiesta fare such as prawns thermidor and chicken galantina are available in party-sized trays on special order.

Call Dr. Anne Lagman-Chua on +63 917 844 7593 for more information and menu selections or visit Butchie's Recipes of La Moderna Pampanga located at the ground floor of the Health Cube Building, 226 Wilson Street, West Greenhills, San Juan, Metro Manila. Open 8am-9pm Mondays to Saturdays and 10am to 5pm on Sundays. Tel (63 2) 385 0387. Email: butchiesoflamoderna@yahoo.com. Website: butchiesrecipes.blogspot.com and http://ansongo.multiply.com/.

How To Make Kids Eat Their Vegetables

2009-02-17T08:28:00.000-08:00

What's that Mom? C'mon buddy... try it... Why is it green?

Okay... Cold! Me likey!

Mmmmm... Wait! Mmmmm!

Butchie's Recipes on Sheka

2009-02-03T04:10:00.000-08:00

Butchie's Recipes fare

2009-02-03T03:53:00.000-08:00

Crab Adobo

Chicken Asado

Butchie's Recipes pisto, cheese pimiento and pan desal and chicken sandwich

Beef Calitiran

Rellenong Ampalaya

Simply Enjoy Pampanga At Butchie’s Recipes

2009-01-22T06:14:00.000-08:00

Newly-opened along Wilson Street in Greenhills, San Juan, Filipino-Capampangan restaurant-bakery-grocery Butchie’s Recipes of La Moderna Pampanga invites everyone to drop and enjoy family heirloom recipes, bestsellers from the 62 year old La Moderna of Guagua, Pampanga complemented by carefully selected food and non-food items from the “gourmet” province.

Specialty dishes include crab adobo, beef calitiran and bulanglang na bangus – sinigang soup using guava as souring agent. Meryenda items include okoy, lumpiang sariwa, chicken macaroni salad, sandwiches and delectable pastries such as sans rival, sylvannas and taisan rolls.

Beverages include pandan ice tea and tsokolate de batirol which, until supplies last, can be served with duman, the prized and rare green cereal of Pampanga harvested only in the cool months of the year. Take out items include artisan products sampaguita, masa podrida, San Nicolas, turrones de casoy, gorgoryas and many more.

Reasonably value meals priced at P75 are changed every day: Mondays – asado; Tuesday – sinigang na baboy; Wednesday – rellenong bangus; Thursday – bola-bola; Friday – nilagang manok and Saturday – paksiw na bangus.

Visit Butchie's Recipes of La Moderna Pampanga located at the Ground Floor of Health Cube Building, 226 Wilson Street, West Greenhills, San Juan, Metro Manila.

Butchie's Recipes Blessing and Ribbon Cutting

2008-11-12T18:17:00.000-08:00

Butchie's Recipes of La Moderna Pampanga finally opened its doors to friends, family and media last 12 November 2008.

COMELEC Chair Justice Melo with Patis Tesoro and Fr. Noel Magtaas, OSJ

COMELEC Chair Justice Jose Melo, Angelo Narciso Songco and Patis Tesoro

COMELEC chair Justice Jose AR Melo and renowned designer Patis Tesoro were the guests-of-honour at the ceremony. Rev. Fr. Noel B. Magtaas, OSJ of Sanctuario de San Jose blessed the every space in the restaurant and store. The owners Angelo Narciso Songco and Butchie's daughters Aileen and Aimee Lagman and Anne Lagman-Chua, MD envision to be a place where people can enjoy a slice of the province of Pampanga without having to leave the city.

Linda Songco, EVAC Foundation's Jenny Wallum, Angelo N. Songco, Rebecca Wallum and designer Dave Quijano

Angelo Songco with Optel Ltd. president Donald Felbaum

Emy Arcilla, Grace Ang of CATS Motors, Angelo Songco and Francis Raquelsantos of Skyline

Coinciding with the 34th birthday of president Angelo, guests enjoyed an afternoon of Butchie's Recipes heirloom dishes and pastries; songs from ArtiSta Rita; and a raffle of special items from EVAC Foundation, Claude Tayag's Bale Dutung Enterprises and the Center for Kapampangan Studies.

click here for downloadable pictures for media

Heirlooms from the Narciso recipe archives

2008-10-26T12:33:00.000-07:00

Lumpiang sariwa

a savoury crepe filled with sauteed fresh vegetables and sweet garlicky sauce with peanuts

Chicken tropical

Buttery chicken dish with garlic, corn and celery topped with creamy mashed potatoes

Bulanglang na bangus

A variation of the sour soup dish with milk fish made slightly sweet and savoury with guava.

Click here for more.

Pugon-baked treasures from the Capampangan kitchen

2008-10-17T18:30:00.000-07:00

Sans Rival

Layers of flourless chewy cashew crust and butter cream topped with more cashews

Petite Fortunes

Cups of rich moist cashew cake bites. A unique Capampangan treat!

Sampaguita

Sampaguita (center) – melt-in-your-mouth creamy flower shaped cookies named after the national flower of the Philippines

San Nicolas

San Nicolas – cookies introduced by the Augustinian friars during the Spanish period imprinted with the image of St Nicholas, the patron saint of children. In background is a miniature image of Sta. Rita (where La Moderna originated in the early 1900s) and San Nicolas. Saint figurines courtesy of Mr. Robbie Tantingco of the Center for Capampangan Studies

click here for more

Simply Enjoy Pampanga

2008-01-27T23:29:00.000-08:00

Opening in mid-November: Butchie’s Recipes of La Moderna, Pampanga will offer bestsellers of the bakery as well as heirloom recipes of the Narcisos’ extended families and friends complemented by carefully handpicked food and non-food items from Pampanga – in Metro Manila.

Angelo Narciso Songco, one of Apong Ambo’s 16 grandchildren, reminisces “Our family and friends know how our dear lolo loved to throw parties. Every occasion, whether a birthday, housewarming, town fiesta, anniversary was an opportunity to celebrate with family and friends. The food was overflowing but was only secondary to the enjoyment of the family when entertaining loved ones.

However, for visitors in any of these gatherings, the menu was always something to look forward to, knowing fully well that the Narciso family doesn’t scrimp on ingredients and doesn’t do shortcuts in cooking. “Simple yet flavourful” is how Angelo remembers the cuisine of the Narciso family.

Corazon “Butchie” Narciso Lagman, the manager of La Moderna since the early 1980s and whom the restaurant cum bakery-store is named after shares: “Our Calitiran is comprised of only a handful of ingredients but it’s the long process of stewing the meat that gives it the very fork-tender quality and richness and depth of flavours”.

This was the foundation for Butchie’s Recipes of La Moderna, Pampanga.

Heirlooms from the Narciso recipe archives include:

· Okoy: shredded fresh vegetables battered and fried with fresh shrimp
· Lumpiang sariwa – a savoury crepe filled with sauteed fresh vegetables and sweet garlicky sauce with peanuts
· Bulanglang na bangus - A variation of the sour soup dish with milk fish made slightly sweet and savoury with guava.
· Chicken tropicale - Buttery chicken dish with garlic, corn and celery topped with creamy mashed potatoes
· Calitiran, a tender beef stew with mushrooms
· Adobong alimango – sautéed freshwater crabs with crab fat sauce

These home-cooked savoury dishes will be the mainstays of the restaurant and will be complemented daily with other vegetable, meat, poultry, seafood dishes. Desserts, of course, cannot be discounted as these is what inspired the creation of Butchie’s Recipes.

All baked products from lowly pan de sal to the indulgent sans rival are all baked in a traditional pugon oven which a lot of people attest impart a unique flavour to the product.

Pugon-baked treasures from the Capampangan kitchen

· Masa Podrida – Filipino version of shortbread biscuits – excellent with coffee or tea
· Sampaguita – melt-in-your-mouth creamy flower shaped cookies named after the national flower of the Philippines
· Empanaditas – our famous and acclaimed yema-cashew filled pastry and one of Susan Calo-Medina’s favourites
· Mamon Tostado – toasted sweet butter cake slices
· San Nicolas – cookies introduced by the Augustinian friars during the Spanish period – an artisan recipe made from fresh coconut milk and imprinted with the image of St. Nicolas de Tolentino – the patron saint of children
· Turrones de Casoy – crunchy nougats introduced by the Dominicans during the Spanish period made from cashew, honey and egg whites wrapped in paper-like edible oblea
Gorgoryas – traditional recipe of bite-sized dayap-glazed (Philippine lime) fried bread fritters
· Petit Fortunes – tiny cups of rich, moist cashew cake bites. A must try!
· Sans Rival – layers of flourless cashew meringue and butter cream topped with more ground and slivered cashews

· Sylvanna – light and creamy cashew pastry with butter cream filling coated with rich butter cake crumbs
· Inipit - Sponge cake generously filled with a rich flan-like custard.
· Taisan rolls - La Moderna's newest best seller: buttery taisan handrolled and filled with a rich flan-like custard. Model, TV host and dessert-lover Issa Litton describes it like a “Pinoy creme brulee”

Freshly baked bread and pastries are available on special request: ensaymada, mamon, taisan, inipit, garlic bread, brownies, butterscotch bars, chocolate cake, carrot cake, banana cake, and yummies (moist cashew cake with cashew topping).

Lastly, living up to its vision to be a hub of the best that Pampanga has to offer, Butchie’s Recipes has carefully hand selected and invited select individuals who are known for their quality products and passion about what they do. These include Capampangan literature and multimedia materials, Pinatubo ash ceramics and unique one-of-a-kind artworks and cooking implements by renowned Capampangan artists.

Butchie’s Recipes is open daily from 7am to 9pm located on the ground floor of the Health Cube Building, 226 Wilson Street, San Juan, Metro Manila. For more information and orders, please call Dr. Anne Narciso Lagman-Chua on T: (63 2) 385 0387 or email butchiesoflamoderna@yahoo.com. Visit our blog butchiesrecipes.blogspot.com and lamoderna1947.blogspot.com for more information and a background of the history of La Moderna, Pampanga.

Butchie’s Partners

Butchie’s Recipes of La Moderna, Pampanga is a collaboration among four of Pablo Narciso or Apong Ambo’s 16 grandchildren: Corazon “Butchie” Narciso-Lagman’s three daughters Aileen, Anne Lagman-Chua, M.D. and Aimee and eldest daughter Linda Narciso Songco’s youngest son Angelo.

Like their grandparents, they have dedicated much time, effort and resources in realising their dream. Angelo’s in charge of sales and marketing; Aileen on top of financials; Anne looks after the place as operations manager and Aimee spearheads research and development. All bring forth their experience in their respective fields in the corporate world and have imparted this in the inception of Butchie’s Recipes.

Also, to live up to its vision of being a hub of the best that Pampanga has to offer, we’ve carefully hand selected and invited select individuals who are known for their quality products and passion about what they do. Angelo enthuses: “The outpouring of support from our partners has greatly encouraged us. We hope that others will join us and work on our collective strengths and bring the best of our province to more people”.

Among the support-partners of Butchie’s Recipes include:
· Robbie Tantingco of the Center for Capampangan Studies – literature: books, journals, magazines, multimedia: music CDs and DVDs, small home décor: small replicas of saints and accessories. Tel (63 45) 888 8691 extn 331, 312, 131. Fax: (63 45) 888 2514. Email: rptmt@yahoo.com, kapampangancenter@yahoo.com. Website: http://www.hau.edu.ph/kc.
· Claude Tayag of Bale Dutung Enterprises – Claude 9 signature sauces, cooking implements and one-of-a-kind art pieces. Telefax: (63 45) 888 5163. Email mquioctayag@yahoo.com.
· Jenny Wallum of Entrepreneurs Volunteers Assistance Charity Foundation (EVACF) – hand-made Pinatubo ash ceramics: vases, trays, bowls, tea sets, pumice stones, and many more. Tel (63 2) 816 0132. Email: evacf_org@yahoo.com. Website: www.evacf.org.

“We envision Butchie’s to be a one-stop-shop for those who want to buy and learn about anything Capampangan. We’ll intend to post information about what’s going on in the province in a notice board in the store and link our website to events happening in Pampanga as well”, Angelo concludes.

Corporate Social Responsibility

Butchie’s Recipes of La Moderna, Pampanga from the onset places value in contributing to society through its corporate social responsibility initiatives.

La Moderna, Pampanga – the “parent” of Butchie’s Recipes – has been in Guagua for more than 60 years and in Sta Rita for much longer (records traces its history back to the early 1900s). Its employees have dedicated their lives in working for Apong Ambo and in turn have been rewarded with stable work in the bakery enabling them to alleviate their families out of poverty, especially during the dark years after Mt. Pinatubo’s eruption in the early 90s.

On a lighter note, apart from parents and children, brothers and sisters, quite a number of our employees have met their spouses in the bakery. They’ve put their children through school from their work in La Moderna. Some of the bakery staff’s children are working abroad or in big companies and institutions in Manila.

A testament to that is Mang Pabling, who has been happily working in the bakery turning out pan de sal and other breads for the past 48 years! Ate Let has been making turrones de casoy for 45 years and has very little white hair on her head – a sign that she’s perfectly happy where she is. We have employees who have been with the bakery for 10+, 20+, 40+ years. Mang Pabling has been with us the longest. Truly, the bakery’s workers are its most prized assets.

Butchie’s Recipes concessionaires also have their own noteworthy CSR initiatives.

The Centre for Kampampangan Studies operates a museum in the Holy Angel University and publishes books, journals and magazines to sustain interest in the study of Kapampangan culture, history, and contemporary society.

Entrepreneurs Volunteers Assistance Charity Foundation (EVACF) produces world-class ceramics from Mount Pinatubo ash. Proceeds of which go to assistance in EVACFs many core beneficiaries. These ceramics are ideal for home use, décor and even as corporate giveaways. Jenny Wallum who leads the foundation with much heart and soul aptly describes their products “Corporate gifts that keep on giving”. EVACF has been around for 17 years and is committed to continue community service and development for the indigenous people on a purely voluntary basis without salaried staff.

Angelo Narciso Songco having worked with various charities in his personal and professional capacities says “I hope to share the benefits of this endeavour to the less fortunate of Pampanga”.